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Bush Ad "Doublespeak" Leaves Out Some Context May 24, 2004 It quotes negative comments from newspapers, but doesn't mention that they are editorial expressions of opinion. Summary A Bush ad that's been running heavily quotes various newspapers as saying Kerry engaged in "doublespeak" on Iraq, advocates tax increases that would "kill the recovery" and "waffled" on education reforms. The quotes are mostly accurate. Not mentioned, however, is that those statements are editorials -- not news reports. In other words they are opinions, not facts.
One bit of exaggeration in the ad: Kerry's stand on Bush's education reforms isn't the total flip-flop it portrays. The ad says Kerry now "opposes" the reforms he once voted for. In fact, Kerry says he still supports the goals of Bush's No Child Left Behind Act but wants some changes to improve it, and more money than Bush has provided. One article quoted is not an editorial. The National Journal rated Kerry's voting record in 2003 the most liberal of any senator. The ad gets that right. Analysis This ad was released April 21 but has been running heavily of late. We've had queries about it from our subscribers. It doesn't contain any blatant deceptions, but it does raise questions that call for elaboration and additional context.
"Kerry's Hometown Paper" Not mentioned in the ad is that the "hometown paper" it quotes, the Boston Herald, endorsed Bush in the 2000 election, and that the same newspaper at other times has had glowing things to say about Kerry's leadership. It is also a bit misleading to call the Herald "Kerry's hometown paper" in the first place. Actually, the Herald is the smaller of Boston's two daily newspapers. According to the Audit Bureau of Circulation, the Herald's average weekday circulation for the six months ended March 31 was 248,988. The larger Boston Globe's weekday circulation for the same period was 452,109. And on Sundays, the Globe outsells the Herald four-and-a-half to one. The ad does quote the Herald editorial accurately and in context. The Herald was referring to Kerry's labored explanation of his vote against an $87-billion emergency supplemental appropriation for military operations and reconstruction in Iraq and Afghanistan. Kerry voted for a Democratic proposal, which was defeated, to fund the $87 billion by scaling back Bush's tax cuts. Then he voted against the appropriation itself.
Worth noting, however, is that even the Herald has had nice things to say about Kerry at times. It endorsed him last year for the Democratic nomination, saying:
Naturally, the Bush ad doesn't quote any of that editorial. "Kill the Recovery?" The statement that Kerry's tax plan "would likely kill the recovery" comes from the editoral page of the Wall Street Journal , which regularly expresses conservative, pro-Bush views and consistently opposes any tax increases. The editorial is quoted accurately and in context. Here's a part of it: Wall Street Journal editorial: The Clinton tax increases and the speculative fever drove government receipts to a peak of 20.8% of GDP. The Bush tax cuts and the bursting of the bubble have brought that figure down to about 16%. If rates are left as they are, as the economy accelerates revenues should stabilize near their postwar average of 18% of GDP. Of course, it's a matter of opinion whether it would "kill the recovery" to repeal Bush's tax cuts for taxpayers earning over $200,000 a year, as Kerry proposes. The Journal gives no authority for that sweeping prediction. Another view is that continuing large deficits that have materialized under Bush now pose a threat to future economic growth. For example, in remarks May 6 to a banking conference, Federal Reserve Chairman Alan Greenspan spoke of "our yawning federal deficit" and said it poses "a significant obstacle to long-term stability." Greenspan noted that the budget deficit is currently projected to equal more than 4% of US economic output, after being in surplus a few years ago. There was no mention of that in the Bush ad either, naturally. Kerry's Iraq Position "Unconvincing?" The Washington Post editorial criticizing Kerry's stands on Iraq is also quoted accurately in context. And this one comes from a newspaper that leans generally in favor of Democrats. The editorial appeared Feb. 15:
"Waffled" on Education? The Bush ad relies on the Manchester, New Hampshire Union Leader -- one of the nation's most conservative newspapers -- for the charge that Kerry "waffled" and now "opposes" the education reforms he once supported. Actually, Kerry doesn't oppose Bush's No Child Left Behind Act, and states that he still supports its goals of greater accountability. What Kerry has often criticized is what he calls Bush's failure to provide enough money to fund the new requirements that the law places on states. Kerry also is calling for "changes" in the law that would rate school performance on "more than just test scores" and create "rewards" for states that set high standards to shoot for. Kerry says such states are now penalized if they fail to reach the standards, creating an incentive to set standards low. The Union Leader did indeed accuse Kerry of having "waffled" to appease a large teachers union, but stopped short of accusing him of opposing the Bush reforms themselves, as the ad claims:
"Most Liberal?" It is a fact as the ad states that the National Journal, a politically neutral periodical focusing on policy-makers in Washington, rated Kerry the most liberal member of the U.S. Senate based on his voting record in 2003. In fact, it was the fourth time in his Senate career that Kerry has been rated as having the most liberal voting record. The three other "most liberal" ratings came during his first Senate term, in 1986, 1988, and 1990. The National Journal has been rating members of both House and Senate on a liberal-conservative scale since 1981. It's true that Kerry was absent (due to his presidential campaign schedule) for 37 of the 62 votes that the National Journal selected for their analysis. However, the publication said those missed votes were all in the areas of social policy and foreign policy, where Kerry "consistently took the liberal view within the Senate." On economic policy votes, the National Journal said Kerry earned a "perfect liberal score" last year. Sources Audit Bureau of Circulation, figures for Boston newspapers accessed from Web site on 24 May 2004.
Editorial; "How's that again, Senator?" Boston Herald 18 March 2004: A36. Editorial: "Kerry as Fiscal Conservative," Wall Street Journal 9 April 2004: A8. Alan Greenspan "Globalization and Innovation," remarks at the Conference on Bank Structure and Competition, sponsored by the Federal Reserve Bank of Chicago, Chicago, Illinois 6 May 2004. Editorial endorsement: "Sen. John Kerry Dems' best leader," Boston Herald 22 Jan 2004: A30. Editorial: "Waffle house: Democrats pander to special interests," The Union Leader 11 Aug. 2003: A10. John Kerry, "Detailed Plan to Strengthen Public Schools," statement of education policy on campaign Web site, accessed 24 May 2004. Richard Cohen, "How They Measured Up," 2003 VOTE RATINGS, National Journal 28 Feb 2004. |
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