A Project of The Annenberg Public Policy Center

100 Percent Negative?


Sen. Obama was somewhat misleading when he claimed 100 percent of Sen. McCain ad’s were negative. His claim is backed up only in so far as it regards a single week examined by the Wisconsin Advertising Project of the University of Wisconsin. In an Oct. 8 report, they concluded that, “during the week of September 28-October 4, nearly 100 percent of the McCain campaign’s advertisements were negative. During the same period, 34 percent of the Obama campaign’s ads were negative.”