A Project of The Annenberg Public Policy Center

When Sally Met the Ballot Box


The BBC brings news that some politicians in Spain are huffily calling this get-out-the-vote video "misleading."

The video is the work of the Young Socialists in Catalonia. The title translates in English as, "Voting is a pleasure." It depicts a young woman going all "When Harry Met Sally" as she deposits her ballot. It’s aimed at boosting turnout in the Nov. 28 regional elections in Catalonia.

And it’s drawing some negative reaction:

BBC News, Nov. 19: The Socialist equality minister, Bibiana Aido, said of the video: "If it was true, electoral participation would go up greatly, but I think we are dealing with a misleading advert."

We’re reasonably sure that nobody finds voting that much fun. But we can’t offer any scientific proof of that, and even if we could, we doubt anyone would take the video seriously enough to be misled by it. So we’ll let our readers be the judge on this one.